You're now the CEO of a mobile phone manufacturer, what does your bare bones device lineup and release cycle look like?

Let's use HTC or maybe BLU as examples. You want to focus your product line as much as you can on necessities - what do you make and when do you make them?

You obviously have a flagship phone - but just one? Do you need two sizes (eg, Pixel, Pixel XL or S9, S9+)? Do you make a "compact" version or is the smaller option just considered compact?

Do you keep a budget/mid level option? Maybe even two different sizes of that?

How about a halo device "above" your typical flagship model? Maybe the Note 9 approach?

And how often do you release these? Is everything an annual release? It kind of has to be these days, doesn't it? Do you think you could get away with doing 18 months? Maybe for the halo option? Maybe your budget line refreshes every 8-10 months.



Submitted August 30, 2018 at 05:44PM by ack154 https://ift.tt/2NyUmCE https://ift.tt/eA8V8J

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