Facebook to Make $12 Billion from its VOD Service
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Submitted December 29, 2017 at 09:08AM by scotrobin http://ift.tt/2Cma5Ah
Facebook's video-on-demand platform Watch can add up to $12 million to the social network's revenue by 2022. This has been predicted by equities analyst, Brent Thill, who says that Facebook's light and ”snackab/e"content is likely to bring more repeat views, leading to higher revenue per user
Thill compliments Facebook's data-driven approach of pitching the right content to the right users and says that this approach will dominate the online video segment in near future. Facebook's bet on engaging short content instead of long-form videos will help it compete well against the top players in the segment.
Submitted December 29, 2017 at 09:08AM by scotrobin http://ift.tt/2Cma5Ah
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